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First Plenary Session. Uspallata, Mendoza

provided by the Organizing Committee of the Sixth Congress of Tourism Mendoza methodological change is available for the treatment of the various issues falling under the sector and were the result of regional and departmental workshops. For the same plenary sessions are planned in lieu of, only a game. Therefore merit the various issues arising from the workshops mentioned.

Under the Bicentennial, the proposal takes shape VI Provincial Tourism Congress, a process in which the tourist sector is undergoing since last year to discuss, inclusively, the main strategic issues for the development of tourism in the Province. Given the results reflected by the participants of the workshops held in the 18 departments of the province, and subsequently at the regional workshops is that they decided to make the Provincial First Plenary Session, where the theme will be the Development of Brand Strategy for Mendoza Province, for which it held a workshop on Marketing, 22 and March 23 in the Andean town of Uspallata.

Marketing The above workshop will be led by Mr. Fernando Moiguer team, who along with his colleagues are carrying out a study of Brand Strategy for the Province. Will attend the Plenary Session of Congressional representatives from the departments of the province well as provincial government agencies, legislators, representatives of union organizations, chambers of commerce and special guests.

Topics to be discussed at the first plenary session are:

World Economic Scenario Analysis.

1. Economic context. The last two years the world and Argentina.
2. Presenting the results of the activities of Congress Pre: departmental and regional workshops. Diagnosis

developed by the team of Mr. Fernando Moiguer on Mendoza's strategic positioning in the tourism market
Specifically
Marketing Workshop will be a sharing, and framing sociological diagnosis of the current context. You can analyze the strategic situation of tourism in Mendoza, generating proposals from the floor and initial conclusions.

Other instances of the VI Congress
Provincial Tourism
As first meetings to discuss provincial issues will be held in the current month of March the Marketing Workshop. Other issues raised as demand in departmental and regional workshops, such as logging and monitoring of providers, signaling system, training and quality of services, legislation and institutions, will continue trying in the following months.

VI The process of Provincial Tourism Congress then proposed as a forum for dialogue and consensus building key strategic, inclusive and with a strong territorial, focusing on regions of the province, and the strength of Tourism understood idea as an engine of development with equity, social and territorial cohesion.