April 14 will be held in the Conference Center at the southern department, and the theme is Tourism Infrastructure in general and tourist signs in particular the participation of the Ministry of Infrastructure, Transport and Housing and Provincial and National Roads.
The first session was held in Uspallata, Las Heras, and the topic discussed was the study of Brand Strategy for the Province of Mendoza, for which we developed a marketing workshop on 22 and 23 March current.
consensus was reached during the Strategic Concept will govern any policy of tourism development Mendoza: "mythical tale of a historical nature, Active and Sensory."
For this second meeting, as in the first, will attend the congress elected in the department of tourism workshops, representatives of municipalities, the Legislature, the Advisory Board Private Sector, Academic, executive and special guests.
Uspallata the need arose in the creation of a signaling system and its province, in order to hold a lead guide on how and what signal.
"Approximately 80% of travelers arrive in Mendoza on their own, not agencies. So have a good information system is essential. It is one of the most important issues for improving tourism. Therefore, it is imperative to standardize criteria reach consensus and from these, run. "Explained Raúl Sánchez, Director of Planning, Innovation and Prospects of Tourism in the Ministry of Tourism of Mendoza.
What's tourist signs?
Signaling is a means of communication. The same is part of a broader set of messages that are transmitted to the public and is intended to guide the tourists in an urban or rural, as well thereby facilitating their movements.
The first session was held in Uspallata, Las Heras, and the topic discussed was the study of Brand Strategy for the Province of Mendoza, for which we developed a marketing workshop on 22 and 23 March current.
consensus was reached during the Strategic Concept will govern any policy of tourism development Mendoza: "mythical tale of a historical nature, Active and Sensory."
For this second meeting, as in the first, will attend the congress elected in the department of tourism workshops, representatives of municipalities, the Legislature, the Advisory Board Private Sector, Academic, executive and special guests.
Uspallata the need arose in the creation of a signaling system and its province, in order to hold a lead guide on how and what signal.
"Approximately 80% of travelers arrive in Mendoza on their own, not agencies. So have a good information system is essential. It is one of the most important issues for improving tourism. Therefore, it is imperative to standardize criteria reach consensus and from these, run. "Explained Raúl Sánchez, Director of Planning, Innovation and Prospects of Tourism in the Ministry of Tourism of Mendoza.
What's tourist signs?
Signaling is a means of communication. The same is part of a broader set of messages that are transmitted to the public and is intended to guide the tourists in an urban or rural, as well thereby facilitating their movements.
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